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With summer in full bloom and wedding season upon us, let’s take a look back at the
events surrounding the launch of our floral fantasies collection and just how perfect
these brushes are.
The launch was a stylish and exclusive event held at Tetto Belfast in April. With
floral-themed installations, a curated group of beauty influencers, stylists, and
content creators from across the UK and Ireland were given exclusive first access to
the new collection. This new line of hair tools is inspired by spring florals and
botanical beauty and includes the D28, D38, D3 and the D81M. The success of
the launch proved just how “poppy-ular” these brushes would become.
Denman’s marketing team also attended the VAVA Awards official launch party
bringing the floral fantasies collection with them to kick off the awards ceremony. This event
revealed NEW award categories and opening nominations for this year’s shortlist and
it was wonderful to be part of the celebrations.
Seeing the Floral collection bloom and grow has been blooming marvellous so
whether it’s a gift for a friend, for yourself, or an essential bridal hair tool, grab yours
before they’re all picked and watch the compliments grow. We’re “rooting” for you!!
