The Lions Barber Collective offers education and support to help barbers create shop environments that are a safe space for their clients and raise awareness for mental well being and suicide prevention.

The Lions Barber Collective is an international collection of top barbers who have come together to help raise awareness for the prevention of suicide and offers education and support to help barbers create shop environments that are a safe space for their clients to open up and take the first steps towards getting help which is why it has become Denman’s charity of choice for 2022.

BarberTalk training gives hair professionals the tools to help their customer community and connect them to the resources available that will truly make a difference to their wellbeing.

Mental health concerns and suicide sadly touch the lives of so many, including Denman’s own staff and our wider network of partners. We were actively seeking an opportunity to offer sponsorship and support to the cause and Tom’s incredible charity enables us to make a positive impact. We are grateful for all the work done by The Lions Barber Collective and excited about the year ahead.

Denman will sponsor education, pop-up events and key activities across the year and supply branded tools PLUS we will donate a percentage of sales from every tool sold from the new professional barber range, Jack Dean by Denman. Our Dutch partners SuperStore For Hair, are also running a campaign to show support for The Lions Barber Collective.

Denman has supported The Lions Barber Collective with a supply of branded D3 Original Styler brushes to help create awareness of this wonderful charity.

You can also support the charity by purchasing the merchandise on the Lions Barber Collective website. This brand is 100% NON PROFIT – Every single penny of profit will be donated to The Lions Barber Collective and aid in keeping the mental health charity sustainable while giving value for what is essentially a donation when you purchase every item. Roar Materials is by people, for people to save people.